We did it! Pica8’s “Adopt-a-Pika” contest at Dell Technologies World in Las Vegas earlier this month was so well received by attendees that Pica8 has now donated over $3,000 on behalf of our booth visitors to the National Wildlife Federation’s (NWF) program to protect the shrinking habitat of our feisty, real-life spirit animals.
All of our drawing’s winners have now received a letter from us—along with some goodies branded with Pika Ocho, our new cartoon mascot—telling them that we have purchased an “Adopt-a-Pika” package in their names. As a thank you from the NWF, our winners will soon be receiving:
- An official Certificate of Adoption from the NWF
- A pika photo poster
- A plush pika toy—very realistic and soft
- A certificate explaining that a tree has been planted in their name
Although the two pika species live only in North America and in certain mountainous areas of China, we were heartened to see people from all over the world help them out—from Australia to Africa to Argentina. Biodiversity is critical to the survival of all of us, and even though pikas, a member of the lagomorph (rabbit) family, can live at higher altitudes than any other mammal—up to 20,000 feet—even they suffer from the effects of ongoing climate change.
In fact, we were so impressed by the response of the Dell Technologies World attendees to our program that we will establish a permanent link on our website to the NWF’s “Adopt-a-Pika” page to encourage all of our prospects and customers to continue donating to this cause.
Philosophically, supporting a pika program that protects biodiversity in the face of powerful forces trying to terraform our planet resonates nicely with our basic market impulses. Via the use of simplified, automated open networking software, Pica8 actively reinjects technology-based business differentiation back into our customers’ enterprise access networks—networks that have slowly devolved into a single-vendor monoculture over the last decade. Or, put another way, if every company in a market vertical has the same exact capabilities, no one wins. Diversity is simply the key to long-term survival across the board.